← Our ImpactElena Martínez,34 years old.
Agro-tourism · Andalusia
“Thanks to REACT I was able to launch my agro-tourism online. Bookings now come from all across Europe.”
Chapter 1
Before REACT
Agro-tourism with 0 online presence, 3–4 bookings/month
SpainElena lived in a small village in Andalucía that lost a little more of its population every year. At 22, she watched her friends leave for the big cities for lack of local economic opportunities.
Her dream: to showcase the natural and cultural heritage of her territory. Her reality: no tools, no network, no digital know-how.
Chapter 2
The training
Feb. 2025
Joining REACT Spain
Elena hears about the programme through her village council.
Mar. 2025
Google Business Profile training
Setting up her listing and optimising it for rural tourism.
Apr. 2025
Website launch
Elena builds her first website with WordPress — no coding needed.
May 2025
First online bookings
3 bookings received directly through the website form.
Jul. 2025
Listed on rural booking sites
Listed on 2 European agritourism platforms.
Dec. 2025
15–20 bookings a month
Occupancy up fivefold. Elena trains 2 neighbours.
Chapter 3
The transformation
In eight months, Elena launched AndalucíaVerde, a rural eco-tourism platform showcasing the landscapes, gastronomy and crafts of her region. She now works with 8 local artisans and producers and welcomes tourists from 12 countries.
Her village saw its tourist footfall increase by 35% in one season.
Online platform, 15–20 bookings/month from across Europe
Thanks to REACT I was able to launch my agro-tourism online. Bookings now come from all across Europe.
Other stories of transformation
Three countries. Three trajectories. One programme.
